Business news and information provider Factiva announced today that it would be incorporating Web content from Moreover’s 10,000 Web sources as part of its Factiva Insight line of media monitoring and reputation management solutions. Moreover crawls the Web, aggregates and classifies Web content, and updates sources quickly. The deal is an acknowledgement from Factiva that reputation management today requires sources and speed that are beyond the capabilities of the traditional model of licensed, aggregated content from published sources. Moreover’s content will expand the reach and the timeliness of what Factiva is able to offer its reputation management clients to include blogs and other non-standard content – the “conversations” that take place on the Web outside of traditional published media.
Moreover is in demand these days and on a bit of a roll. Its aggregated Web content and RSS feeds have been incorporated into MSN and a number of RSS newsreader products. There’s demand for up-to-the-minute news from the Web that’s also organized and enhanced with meta-data to make it more useful.
For Factiva, this is the other shoe to drop after recent deals to acquire a media monitoring firm, 2B Reputation Intelligence Ltd., and its decision to cut bait with IBM’s WebFountain and go with Fast Search & Transfer to provide text mining capabilities for the Insight line. Factiva has put all the pieces in place – content, technology, and reputation management expertise – for its reputation management offering.
